League Sports Co (LSC) has unveiled its latest venture World Premier Squash (WPS) a groundbreaking, team-based squash league officially endorsed by World Squash and the Professional Squash Association (PSA).
Set to debut in August 2026, the new league represents a major leap for the sport, combining elite-level competition with cutting-edge technology and audience-first design. WPS will feature international franchises composed of the world’s best male and female players, competing in an innovative, team-oriented format that emphasizes gender balance, athletic excellence, and dynamic gameplay. Designed to attract global audiences and reimagine fan engagement, WPS marks a bold step toward modernizing the sport in the lead-up to squash’s long-awaited Olympic debut at the 2028 Los Angeles Games.
An Innovation-First Framework for Global Squash
Built under LSC’s FSP Games umbrella, World Premier Squash is the latest addition to the company’s growing portfolio of next-generation sports properties. Following the success of ventures such as the World Bowling League which boasts high-profile investors including Virat Kohli and four-time MLB World Series champion Mookie Betts and E1 Team Blue Rising in the electric powerboat series, LSC aims to apply its innovation-driven model to one of the world’s most athletic and demanding racquet sports.
WPS will introduce new scoring formats, immersive fan technology, and interactive viewing experiences, bringing fans closer to the action than ever before. Every element from the tournament structure to the broadcast design — has been crafted to enhance accessibility, increase global visibility, and create new revenue streams for athletes and stakeholders.
“With World Premier Squash, we are not just launching a new league we are building a new stage for the sport,” said Adi K. Mishra, Founder and CEO of League Sports Co.
“With the endorsement of the PSA and World Squash, we are creating a global platform that celebrates participation, connects fans, and drives new monetization models for athletes. Squash has always demanded the highest level of skill and intensity our goal is to make that energy visible and inspiring to audiences everywhere.”
Endorsement from World Squash and PSA
The creation of WPS marks a historic collaboration between LSC, the sport’s global governing body World Squash, and the Professional Squash Association (PSA). Both organizations have endorsed the league as a significant step in advancing the sport’s global footprint and appeal.
William Louis-Marie, CEO of World Squash, said:
“At World Squash, our goal is to make squash more visible, more welcoming, and part of everyday sporting life. We look forward to working with League Sports Co to launch World Premier Squash — delivering a spectacular spectator experience that showcases the athleticism and passion of squash to new fans across iconic venues worldwide.”
Alex Gough, CEO of the Professional Squash Association (PSA), added:
“The PSA is committed to advancing the sport through innovation and collaboration. World Premier Squash brings a new format, presentation, and energy that will engage squash fans during the PSA Tour off-season. It’s a great complement to our calendar and a platform to showcase the game’s elite talent in an exciting new way.”
A New Era for Squash Entertainment
World Premier Squash is being developed as an elite yet accessible league combining the sport’s rich tradition of precision and endurance with entertainment-driven presentation for modern audiences. Through technology-enabled scoring, data visualization, and on-court analytics, the league aims to offer a richer and more interactive viewing experience, both in-venue and online.
The format centered around mixed-gender teams will feature fast-paced matches and streamlined rules to enhance broadcast appeal. LSC’s experience in sports-anchored media and entertainment ensures that WPS will not only focus on competition but also on storytelling, fan engagement, and global community-building.
“We want fans to experience squash in a new way one that celebrates its athleticism, strategy, and speed, while making it accessible to new generations,” said an LSC spokesperson. “From AR-enhanced broadcasts to immersive digital fan hubs, World Premier Squash will be as much about connection as competition.”
Looking Ahead to 2026
The inaugural edition of World Premier Squash is slated for August 2026, at an iconic international venue to be announced in the coming months. The league will feature multiple franchises representing major global cities and will run during the PSA Tour’s off-season, ensuring participation from the sport’s top-ranked professionals.
As squash prepares for its long-anticipated Olympic return at Los Angeles 2028, WPS is expected to play a pivotal role in shaping the sport’s future positioning it as a dynamic, globally relevant, and commercially viable property.
League Sports Co (LSC) invests, owns, and operates sports assets with a progressive view on sports-anchored media and entertainment, powered by fan engagement technology. LSC’s portfolio includes the World Bowling League and E1 Team Blue Rising in the E1 electric powerboat series.
🔗 More info: www.leaguesportsco.com
About the Professional Squash Association (PSA)
The Professional Squash Association (PSA) is the global governing body responsible for the administration of both men’s and women’s professional squash worldwide. With over 1,500 registered players and 1,000+ tournaments annually, the PSA Squash Tour showcases the sport at its highest level in some of the world’s most stunning venues.
🔗 More info: www.psasquashtour.com
About World Squash
World Squash is the International Olympic Committee (IOC)-recognized governing body for squash and a member of the Association of IOC Recognised International Sports Federations (ARISF). As an associate member of the Association of Summer Olympic International Federations (ASOIF), it oversees global development and promotion of the sport.
🔗 More info: www.worldsquash.sport
World Premier Squash Where the Future of the Game Begins.
