Category: ISH Exclusive

The Indian sports economy is undergoing a structural shift shaped by digital consumption, mobile-first behaviour, and fragmented audience patterns. The Comscore State of Sports 2025 India Edition report outlines a decisive recalibration of where, how, and why Indian fans consume sports. The findings confirm that the smartphone has become the country’s primary stadium, social platforms…

For decades, the world of women’s team sports was shaped by European, North American, and Soviet dominance. But over 63 years, Asian nations have methodically dismantled this hierarchy, claiming six historic World Cup titles that collectively mark one of the most compelling transformations in global sports. From Japan’s disciplined volleyball triumph in 1962 to India’s…

November 2025 stands out as one of the most strategically loaded months in India’s sporting calendar. Across four weeks, Indian athletes and federations will navigate a dense schedule spanning Olympic qualification events, global championships, and home-hosted tournaments. From the FIDE World Cup in Goa to the Junior Hockey World Cup in Tamil Nadu, this month…

There’s something magical about a small fire. It starts quietly, then spreads sparks flying, warmth growing until it lights up everything around it. That’s exactly what HURIK’26 did this year. What began as a friendly inter-division tournament soon turned into a roaring blaze of spirit, strength, and solidarity that swept across the NMIMS ASMSOC Mumbai…

In the story of Indian sporting evolution, 2025 will likely be remembered as the year the country finally outgrew its cricket obsession. What began as an uneven, cricket-dominated market has now transformed into a diversified, policy-backed, and tech-driven ecosystem one that is projected to be worth $40 billion by 2030, up from an estimated $19…

The National Sports Governance Act (NSGA), 2025, officially enacted on August 18, marks a watershed moment in India’s sports administration history. For the first time, governance norms for sports federations have moved from the realm of non-binding guidelines to enforceable statutory law. The Act aims to tackle decades of inefficiency, power concentration, and opaque finances…

Pickleball once dismissed as a recreational curiosity from American retirement communities has found an unlikely new frontier: urban India. Over the past five years, the sport has exploded across cities like Mumbai, Bengaluru, Hyderabad, and Pune, turning apartment terraces, school courtyards, and unused tennis courts into miniature battlegrounds of plastic balls and paddles. With over…

India’s sports economy is entering a transformative decade. Once dominated almost entirely by cricket, the country’s sports landscape now features a growing ecosystem of indigenous leagues, digital-first fan communities, and increasingly diversified revenue models. According to a Deloitte–Google market projection, India’s sports industry currently valued at just under $2 billion is expected to expand exponentially,…

October Sports Calendar 2025 is arguably one of the busiest sporting months in recent memory, not only for global sport but particularly for India, which finds itself at the epicenter of multiple international competitions. Across five packed weeks, the calendar features world championships, continental tournaments, professional tour stops, and domestic leagues. For athletes, fans, and…

In September 2025, World Athletics introduced a mandatory SRY test for all women athletes wishing to compete in the female category at the World Championships in Tokyo. Framed as a step to “protect the integrity of women’s sport,” the test has triggered heated debates across the scientific, legal, and ethical spectrum. While the SRY gene…

When Bihar’s Chief Minister Nitish Kumar laid the foundation stone for the Rajgir Sports Complex in 2018, few could have imagined it would grow into one of the most ambitious sports projects in India’s eastern region. Today, with a price tag of over ₹750 crore and facilities that meet Olympic standards, the complex is not…

For centuries, Odisha has been celebrated as the land of temples, art, and culture. But over the past decade, the state has carefully crafted a new identity emerging as India’s sporting hub. With bold investments in infrastructure, innovative public-private partnerships, and the successful hosting of international events, Odisha has redefined the landscape of Indian sport….

In September 2025, the Indian government announced what it called a “Deepavali gift” to the nation: a sweeping reform of the Goods and Services Tax system, now branded as GST 2.0. More than just another adjustment to tax rates, the overhaul represents a major rethinking of how fiscal policy can shape everyday life and nowhere…

September 2025 is shaping up to be one of the busiest sporting months ever for Indian athletes. With major world championships, continental competitions, and domestic tournaments overlapping across 20+ sports, fans will be spoilt for choice. Here’s a week-by-week breakdown of India’s schedule and what to watch out for. Week 1: September 1–7 The opening…

From Money Games to Pure Play: Can Fantasy Online Money Apps Transition to Non-Monetary Fantasy Platforms? The fantasy sports industry has grown into one of the most fascinating digital ecosystems of the last two decades. What began as a pastime for small groups of sports enthusiasts has transformed into a multi-billion-dollar market that touches nearly…

The Government of India’s Target Olympic Podium Scheme TOPS has become the backbone of elite sports funding in the country. In the financial year 2024–25, a total of ₹149.92 crore was spent across 12 Sports, with badminton and shooting leading the table. This allocation reflects India’s ambition to expand its global sporting presence, strengthen Olympic…