Category: Multisport Events

Indian sport is quietly undergoing its most significant transformation since liberalization. For decades, the ecosystem outside cricket functioned largely on emotion driven by individual passion, sporadic government grants, or corporate CSR support. Leagues were launched with enthusiasm but folded just as quickly, federations struggled with governance issues, and athletes operated in uncertain professional environments. That…

Long known as one of India’s most important spiritual centres, Tirupati is now charting a very different trajectory. Beyond temples and pilgrimage tourism, the city is steadily emerging as a key node in Andhra Pradesh’s long-term sports infrastructure strategy. At the heart of this shift lies an ambitious plan to build an integrated, international-standard sports…

Indian sports is often discussed through the narrow prism of medals how many were won, in which discipline, and what they mean for the next Olympic cycle. But a recent panel discussion at Jio Institute at 2nd Indian Sports Management Conference 2025 on sports pathways, governance, education, and inclusion made one thing abundantly clear, medals…

For the third consecutive year, India finished at the top of the global anti-doping charts not for excellence, but for violations. According to the World Anti-Doping Agency, WADA data for 2024, India recorded 260 Adverse Analytical Findings (AAFs) from 7,113 samples, a positivity rate of 3.6 per cent, the highest among all major testing nations….

India’s sporting ambitions are increasingly being shaped not just by athletes and coaches, but by cities and states willing to invest in long-term ecosystems. Gujarat’s vision to emerge as Indian sports capital with Ahmedabad at its centre is one of the most ambitious and structurally detailed blueprints currently underway in the country. Far from being…

Indian sport today stands at a decisive crossroads. While medals, rankings and record-breaking performances dominate headlines, the real transformation is unfolding quietly beneath the surface in classrooms, playgrounds, coaching rooms and high-performance centers. This was the central message of a powerful address delivered at the Jio Institute at 2nd Indian Sports Management Conference 2025, which…

Tamil Nadu took a decisive step toward modernising sports governance at the second edition of the Tamil Nadu Sports Conclave (TASCON 2.0), unveiling a dual strategy that combines high-performance technology with long-term athlete security. Deputy Chief Minister Udhayanidhi Stalin formally launched the Sports Tamil Nadu Athlete Management System (STAMS) while simultaneously reaffirming the 3 per…

The Los Angeles, LA2028 Olympic and Paralympic Games have reached a major commercial milestone well ahead of schedule, securing over USD 2 billion in domestic sponsorship and licensing revenue with more than two and a half years to go before the Opening Ceremony. The achievement places LA28 firmly on track to hit its ambitious USD…

Google’s decision to introduce a dedicated YouTube TV Sports Plan (YTSP) in early 2026 marks one of the most consequential shifts in the modern pay-TV ecosystem. Framed as part of a broader initiative called “YouTube TV Plans,” the move signals the end of the one-size-fits-all bundle and the arrival of a more surgical, data-driven approach…

Virat Kohli’s decision to invest in Agilitas Sports rather than renew a lucrative endorsement deal marks a defining moment in the evolution of Indian sports business. It is not just another celebrity-brand association, but a structural shift from face value to ownership, from short-term endorsement income to long-term enterprise building. Kohli has invested around ₹40…

Tamil Nadu has quietly but decisively emerged as one of India’s most active sporting states outside cricket. By 2025, the state’s sports ecosystem reflects both scale and ambition marked by heavy public investment, global event hosting, strong public–private partnerships, and a growing sports manufacturing base. At the same time, structural vulnerabilities in governance and industry…

The Infosys Foundation and GoSports Foundation have taken a significant step forward in India’s high-performance sports ecosystem by expanding their athlete sponsorship programme from Girls for Gold to the more inclusive Gear for Gold. The move marks an evolution from a targeted, women-centric initiative to a broader, system-driven model that now supports male, female and…

India’s journey as a host of international multi-sport events spans more than seven decades, reflecting a steady evolution in ambition, capacity, and strategic intent. What began in the early years of independence as a nation defining its regional sporting identity has grown into a sophisticated, future-oriented pursuit aimed at securing a place among the world’s…

In one of the most consequential policy reversals in modern Olympic history, the International Olympic Committee (IOC) has shifted from an inclusion-first transgender participation framework to a centralized, restrictive model designed to protect the integrity of the female category. The change, formalized in mid-2025 under the leadership of newly elected IOC President Kirsty Coventry, marks…

India’s sports economy is projected to soar to $130 billion by 2030, positioning the nation as one of the world’s most dynamic emerging sports markets. But beneath the headline numbers lies a deeper structural shift: the true engine of long-term enterprise value is moving away from in-season media revenues and toward year-round commercial monetization driven…

South Africa has announced its most ambitious sporting vision in decades: a formal bid to host the Olympic and Paralympic Games in either 2036 or 2040. If successful, it would make South Africa not only the first country on the continent to stage the Summer Olympics, but also a symbolic standard-bearer for Africa’s growing presence…

Indian sports economy is entering a decade-defining transformation one where brands must make a strategic choice about how to allocate capital across two diverging but equally compelling ecosystems. On one side stand the Olympic-aligned legacy sports such as football, hockey, tennis, wrestling and athletics. On the other side are fast-growing recreational and indigenous movements pickleball…

For more than six decades, the Laloor region of Thrissur symbolised one of Kerala’s most persistent municipal failures. The city’s primary dumping ground, now I M Vijayan Sports Complex spread over 8–10 acres and receiving nearly 60 tons of waste a day had devolved into a humanitarian and environmental crisis. The stench travelled for kilometres….

The LA28 Olympic Games (LA28) will mark a historic turning point not just for the Olympic movement but for India’s own sporting ambitions. Scheduled from July 14 to July 30, 2028, LA28 is officially the largest Olympic Games in history, featuring 51 sports across 49 competition venues, and achieving an unprecedented 50.5% participation of women…

In one of the most ambitious institutional reforms in recent Indian sporting history, the Ministry of Youth Affairs and Sports has approved the recruitment of 320 Assistant Coach across 25 disciplines under the Sports Authority of India (SAI). This massive expansion part of a two-phase plan that will ultimately appoint 640 new coaches marks the…

India is preparing for the biggest transformation of a sports facility in its history. The Union Sports Ministry’s proposal to dismantle the iconic Jawaharlal Nehru Stadium (JLN) and rebuild the 102-acre complex as a modern Sports City marks a decisive shift in the country’s approach to elite sports infrastructure. This move is deeply strategic closely…

The LA2028 Olympic and Paralympic Games are preparing to redefine what global sporting ceremonies can represent in the 21st century. With the appointment of award-winning producer Ben Winston and Olympic ceremonies veteran Scott Givens to jointly lead the Opening and Closing Ceremonies, LA28 is signaling a transformative shift from traditional, protocol-heavy presentations to grand, cinematic,…

The Los Angeles 2028 Olympic Games and Paralympic Games are set to redefine how major sporting events are financed and presented. For the first time in Olympic history, venue naming rights will be permitted during the Games, marking a significant departure from a century of tradition under the International Olympic Committee’s long-standing “clean venue” policy….