India’s Sports Fan Economy: How Engagement, Identity, and Data Are Redefining the Market
The Indian sports fan has evolved from a passive viewer into an active participant in a rapidly expanding ecosystem that blends culture, commerce, technology, and identity. What was once a cricket-dominated, television-led consumption pattern has transformed into a multi-sport, digital-first, data-driven economy, positioning the sports industry as one of India’s most promising growth sectors. Valued…
