Badminton’s Next Era: How the BWF–Infront Partnership (2027–2034) Will Transform the Global Game
Badminton is stepping into what could be the most defining commercial and structural phase in its modern history. With the Badminton World Federation (BWF) extending its long-term partnership with Infront from 2027 to 2034, the sport is preparing for a comprehensive overhaul not just in tournament formats, but in broadcast production, prize money structures, digital…
