Indian Sports Economy Enters a New Digital Phase, Driven by Mobile-First Consumption and Fragmented Fan Behaviour
The Indian sports economy is undergoing a structural shift shaped by digital consumption, mobile-first behaviour, and fragmented audience patterns. The Comscore State of Sports 2025 India Edition report outlines a decisive recalibration of where, how, and why Indian fans consume sports. The findings confirm that the smartphone has become the country’s primary stadium, social platforms…
