Commercial Paradox: Why Jindal Steel’s Oman Investment Highlights the ISL’s Sponsorship Crisis, Not Indian Football’s Decline
When Jindal Steel’s subsidiary, Jindal Shadeed Iron & Steel (JSS), became the title sponsor of the Oman Professional League earlier this year, the move triggered an online debate about priorities & Indian Football. How could one of India’s biggest conglomerates invest in football abroad while the Indian Super League (ISL) the nation’s top-tier competition entered…
