The Indian Sports Fan: Inside a USD 130 Billion Transformation of Culture, Commerce, and Consumption
The Indian sports fan is no longer a passive spectator confined to a television screen. Over the last 15 years, India’s sports ecosystem has undergone a structural transformation one that has shifted the country from a cricket-dominated entertainment market into a diversified, digitally powered, multi-sport economy. Valued at roughly USD 19 billion today, the industry…
