Amul’s Strategic Play in WPL 2026 Signals a New Phase in the Commercial Maturity of Women’s Cricket
The 2026 season of the Women’s Premier League (WPL) marks a decisive shift in how women’s cricket is perceived, valued, and monetised in India. No longer positioned as an experimental or CSR-driven property, the league has entered a phase of commercial consolidation, with sponsorship spending estimated to have crossed ₹130 crore more than three times…
