About us

We are an organisation driven by a simple yet powerful belief: every sportsperson deserves recognition, not just those who win medals on the world stage.

In a cricket-obsessed nation, we felt a deep calling to shine the spotlight on athletes who choose to compete in other sports  athletes whose journeys are filled with dedication, sacrifice, and resilience. While mainstream media often highlights Olympic sports only once every four years, our mission has been different: to share the stories behind the scenes  the training, the mindset, and the relentless pursuit of excellence that leads up to those defining moments.

From the quiet grind of practice sessions to the countless attempts at bettering personal bests, we have followed these journeys closely, bringing fans closer to the lives of India’s athletes.

Our team is made up of passionate individuals from across the country, united by love for sport. At the helm are our two co-founders, who firmly believe that India has the potential to be recognised not just as a cricketing nation, but as a global multi-sport powerhouse.

Our Vision

We envision an India where parents can confidently support their children in pursuing professional sports careers across disciplines. The momentum is already shifting, and the future is bright.

Together, let’s build a culture where Indian athletes compete with the world’s best whether it’s on the grand stages of London, Tokyo, and Paris, or in the arenas of Patiala, Hyderabad, and Delhi.